The Embodiment Principle
Learn about Richard Mayer’s thirteenth multimedia principle, the Embodiment Principle, in this poster created by Georgette El-Darazi! The Embodiment Principle says: “People learn more deeply when on-screen agents display humanlike gesturing, movement, eye contact, and facial expressions.”
Example: Including a human asset with natural features to better appeal to participants.
Mayer’s research found that in 11 out of 11 experimental comparisons, people performed better on transfer tests when they learned from a high-embodied agent than from a low-embodied agent.
Feel free to download and share this poster with your networks.
