Richard Mayer’s Tenth Multimedia Principle
Learn about Richard Mayer’s tenth multimedia principle, the Personalization Principle, in this poster created by Dana Chung! The Personalization Principle says: “People learn better from multimedia presentations when words are in a conversational style rather than a formal style.” Example: Referring to your audience as “you” (second person) instead of “the learners” (third person) during an e-learning narration.
Feel free to download and share this poster with your networks.
![People learn better when extraneous material is excluded rather than included](https://i0.wp.com/elearningdesigners.org/clone/wp-content/uploads/2022/05/Mayers-Multimedia-Principle-10.png?resize=1024%2C1024&ssl=1)